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Website Audit

A targeted review of your website copy and design

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Got a website that collects digital dust instead of dollars?

Let's find what’s broken so you can fix it now, stop struggling to get dream clients and start boosting your bottom line.

Question for you…


Are you tired of trying to make your website work for you when you’re not even sure what’s wrong with it?

You had high hopes for your business when you first created your website.



You were obsessed with writing the right words and picking the perfect pretty pictures to make it pop.

You spent weeks or months—maybe even years—getting everything set up so you could open your virtual doors and start raking in the sales.


You launched your website…and waited.


And aside from occasional inquiries, for the most part, all you heard were crickets.

Even if a few sales and bookings trickle in, they're far from making the overflowing buckets of cash you thought you’d have by now.



And while your website is just sitting out there collecting cyber dust, you’re spending major time and money maintaining it.


For starters, you’ve got all the tedious behind-the-scenes techy stuff to figure out and manage.

Plus, you’re paying for the domain, hosting and scheduling software—just to name a few of the many costs of building an online business.


And with each passing day, you’re wondering if your website costs you more time, money and frustration than it’s worth.

Woman working on her laptop and recorning herself on her cell phone

Does it seem like your website is dead

and there’s no hope for bringing it back to life?

If you answered yes, I get it. I’ve been there, and I know it’s frustrating. I know what it feels like to have a no-or-low-cash-generating website.

It can make you feel like you should give up, shut it all down, and maybe even quit your business altogether.


Or maybe you think it’s better to keep on trying other stuff like email, social media, or something else—anything else—so you can just get some clients and start making some money already.

But here’s the problem with chasing a whole bunch of shiny marketing objects:

Running around in circles, trying every kind of tactic you can find, will cost you even more time—and that’s valuable time you could (and totally should) spend doing what you love and getting paid for it.

What if, instead of trying every trick and tactic to make sales and grow your business, you had a website that’s set up to do a lot of the work for you, 24/7?

Woman typing on laptop

I’m talking about a website that frees you from constantly checking emails and social media at all hours of the day and night, playing virtual tag with your prospects…

A website that empowers you to stop scrambling around, struggling to book appointments and collect payments…


A website with a dialed-in message that connects with your best-fit clients who've been looking for exactly what you offer.

A website that actually works for you?


The good news is this:


You can have a website that does everything you need.


With the right adjustments, you can stop settling for a lackluster site and start celebrating every time you hear the sweet “ca-ching” of payment notifications from enthusiastic new clients.

If you want to find out how to stop struggling with your website and start enjoying all this biz-boosting goodness I'm talking about, I have something for you...

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The Website Audit

A copywriting + design audit with an easy-to-implement plan for the exact steps to take right now so you can finally create a fabulous + functional website, get found online and make sales with ease

The Website Audit is for business owners just like you who need to know why your website isn’t working for you and how you can fix it right now so you can finally create a business that runs seamlessly. 

It’s a deep dive with specific recommendations on improving your website's look, feel, and function so you can attract more leads and get them to buy your products, book your services, and pay you with ease.


Once I place this easy-to-follow, easy-to-implement plan into your (virtual) hands, you'll be empowered to start improving the most important (and often overlooked) parts of your website right away. 

Rest assured that once you press play on the recorded video and work through the detailed action plan that I'm going to send, you can prepare to see your website transformed!

And that means you can stop doing so much guesswork and start feeling confident that your website is truly set up to support you and help you reach your business goals.

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How it works:

  • First, you’ll purchase your Website Audit and answer a brief questionnaire about your business and your website so I can conduct my review. Here’s what I’ll be reviewing:​​

  • Website copy (the words you’ve written)

  • Design (layout, images, colors, fonts)

  • Usability

  • The legal stuff

  • Next, I’ll send you a video and report walking you through my recommendations for optimizing your website, and I'll answer any follow-up questions you may have.

  • Last, you'll implement the changes on your own or work with your designer to update your website.

What's included:

  • Copy and design audit for one website

  • Video walkthrough of recommended copy and design revisions

  • Detailed audit report​​​​ (printable)

  • 45-minute follow-up meeting to answer your questions

  • 20% off any future services, courses or shop packages


After your Website Audit, you can expect to:

  • Have a beautiful + functional website that attracts your ideal audience and showcases your expertise

  • Make it easy for dream clients to see you as the solution to their problem and get excited about working with you

  • Feel confident that your website aligns with your vision and empowers you to reach your business goals

Book Your Website Audit Now!

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Grapevine Retreat testimonial

"Jennifer is amazing. She went above and beyond and showed me things about my website that I didn't know I needed, but she was spot-on with her recommendations and changes. I will definitely use her again!" 

- Ellen V., The Grapevine Retreat

Home Stager testimonial

- J.P., Home Staging Professional

And they're not the only ones! Here’s what a few more amazing people have said about how I helped transform their websites:

Jennifer really knocked it out of the park with my websites. They are personable, allowing prospective clients to learn a little more about me while clearly explaining what services I will provide to them and how I can be of help. My pages and sites are also now interactive thanks to Jen. Readers can click on a number of links to take action when they are ready. I really love that.”

— Leticia C. Smith, Realtor® and Mediator, 

Legacy Homes & Lifestyles with Leticia Smith of

Keller Williams Flagship of Maryland and

LS Legal & Mediation Solutions


“I must say...It was truly an amazing experience working with Jennifer. She was super efficient, very organized, and she never deviated from our agreement or my goals. She even helped me to focus on my true core passion for my business. And in the end... She created an amazing website for me to display my brand and grow my business to a multi-million dollar business one day.’s that GOOD! Content & Design oh MY!!! It was a great investment for sure, and I'm looking forward to working with her again in the near future.  I would without a doubt recommend Jennifer of JenWestWriting Editing & Marketing Services.”

— Carissa Clarke, Realtor® and Owner of CCPMF Property Management Firm

  • What’s your process?
    My process is simple: we start the project with a strategy workshop which is a deep dive into your business and your goals for the project; then we have copy review meetings to fine-tune the copy all along the way; I share training and documentation on how to implement everything; I guide you on next steps, and you launch! When you book a discovery call with me, I'll walk you through my entire process in detail so you can feel confident about getting what you want.
  • How do revisions work?
    We’ll schedule copy review meetings that will take place throughout your project, which is your opportunity to share feedback so I can make the revisions you request. I’ll let you know if any of your requests are outside the scope of your original project and give you the choice of moving forward with out-of-scope revisions or not (meaning I won’t just do them and bill you for them without your approval!). Now, keep in mind our goal is excellence, not perfection. My clients who get the best results are the ones who keep their eyes on the big picture. They trust my expertise and guidance on when to “put the pencil down” so that we’re not making endless, nitpicky revisions that keep us from finishing the project and launching on time!
  • How long will this project take?
    My projects operate on a clear timeline so you can launch on time! The length of that timeline will depend on the needs you articulate to me and the package you select based on those needs. Once you choose your package, our timeline will be set, and we’ll stick to it easily. And that means your project won’t drag on for months longer than you’d expect.
  • Will you advise me on how to fit the copy into my website layout?
    I’ll show you how to create a website design that supports and optimizes the copy I’ll write for you. I’ll create a wireframe, a mockup showing you exactly how and where to position the copy on your site and where to place your graphics and other design elements. You can give the wireframe to your web designer so they can use it as a guide to design or redesign your website.
  • How do you prefer we communicate?
    I prefer to communicate by email, except when we have meetings on a videoconference system like Zoom. I also ask that you do not send text messages to me because things can get lost in the shuffle that way, and I want to make sure I don’t miss any important information from you that I’ll need so we can keep your project running smoothly.
  • What time zone are you in?
    My time zone is Eastern Daylight Time.
  • What do projects typically cost?
    Project costs typically vary depending on your needs, and I offer options for every support level. When we have a consultation, I can walk you through your options.
  • What are your payment terms?
    I require a deposit to reserve a spot on my project schedule, and then we'll meet milestones during the project before you're invoiced for the next part, just like building a house! I require the balance to be paid in full before my one-day intensives (where you’ve booked me for a specific day), but I do not require the entire balance of a long-term project upfront.
  • What if I need help after the project is over?
    I can offer you some options for hiring me to do more work after the project ends. Options include a custom project, a one-day intensive, or something else, depending on the scope of your request.
Website Building

If you’re new to working with me, then hey there! I’m Jennifer.

I'm a copywriter for people who struggle with crafting compelling, non-boring words that induce folks to tap those "Book Now" buttons and happily fill up virtual shopping carts with their products and services.

And I strategize with busy business owners to guide them in designing pretty + profitable websites that attract dream clients and make epic sales.



When I started my businesses, I decided to learn how to build websites on my own to have full control, create my own designs and update them at my own pace.

Jennifer Westbrook


And before I knew it, people were calling me up just to ask, "Who’s your website designer?"

I quickly realized that other business owners needed my help. 

They were tired of scratching their heads, trying to figure out website design on their own, but they didn’t know if they were ready to hire a pro to do it for them.

They wanted a website that would look amazing, attract their dream clients 24/7 and relieve them of the manual admin tasks that bogged them down. So that's what I taught them to do.

And that’s exactly what you’ll get inside The Website Audit.



I’ll reveal how you can breathe new life into your website so you can transform it from an underperforming money pit to a streamlined, client-attracting, cash-generating machine.

Need copywriting or something a little different? I’ve got just the thing for you!


Clarified + meaningful messaging for your website that connects and converts


Fast + focused, high-quality + high-impact updates to your website copy and sales pages

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