If you’ve got a great business
but a not-so-great sales funnel,
you're in the right place.
Hey there. I'm Jennifer.
Web Launch Strategist. Conversion Copywriter. Dog Mom, Plant Mom, and Shoe Fanatic.
Most growth-minded business owners want to refine their messaging to launch offers that align with their brand and audience. But they're guessing at what's not working, why it's not working, and how to fix it.
I work with high-performing coaches, consultants and speakers to create sales funnels and website copy that convert so their businesses keep growing.
How the Magic Happens...
You’re already running a successful coaching, consulting or speaking business.
You bootstrapped your way to success, and now you’ve hit your stride, but you’re not done yet. You know there's more you can do.
So now you’re ready to fine-tune your business to pave the way for bigger and better opportunities.
But the problem is this:
You struggle to write the words and create the systems you need to sell more of your top-tier offers.
And this creates a bottleneck that constrains the number of bookings you get with best-fit clients in the spaces where you now want to operate.
Maybe you’re too busy to take on a complete sales funnel and copywriting overhaul yourself. Or you don't know which parts of your funnel aren't working right.
Or you have an idea of what's wrong but don’t know how to start fixing it.
That’s where I come in.
Using my proprietary approach to funnel strategy and conversion copywriting, I take the job of clarifying your message and streamlining your funnel off your hands so you can let go of the wheel.
When we’re done, you'll have a clear message and optimized funnel—and that's what you need to increase your conversions.
What I'm All About...
Muddled messaging and dysfunctional funnels have a sneaky little way of weakening your brand’s impact and stunting business growth.
I’m on a mission to fix that problem.
I work as a strategic partner with clients like you to reinforce your foundation so you can continue building and growing.
My clients use tools I create to answer their audience’s burning questions, solve pressing problems, sell powerful products and services, and build engaged communities.
The things I’m most passionate about in life are:
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Being a follower of Jesus Christ;
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Hanging out with my family;
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Helping businesses grow and thrive, and
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Shoes. I love me some shoes.
How I Spend My Spare Time...
When I’m not busy busting out brilliant business solutions for my clients, you can catch me:
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Binge-watching home improvement shows on HGTV or YouTube
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Feeling confident after watching said home improvement shows, then tackling kinda sorta non-life-threatening projects with power tools
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Mom-ing my (ridiculous number of) houseplants and my sweet Frenchie (he loves cuddling and frozen fruit)
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Out on the town, catching some stand-up comedy, Broadway shows and concerts
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Shoe shopping kinda sorta compulsively, then reselling some of them on eBay 'cuz that makes owning so many feel less crazy
From Lawyer to Entrepreneur—
and More Bonus Facts About Me...
If you’re dying to know more (like, why not, right?), here are five more things about me.
1. Before I was a full-time entrepreneur, I practiced Antitrust & Competition law for over a decade. Yep. I was even a partner at a large Washington, D.C. law firm (back when my last name was Westbrook, if you're googling...). If you wanna know the ins and outs of the Robinson-Patman Act, I'm your girl. I don't really want you to ask, but still.
2. I’m super nerdy. I do things like read the dictionary for fun. And I check online dictionary websites regularly to see when new words drop. Did you know “welp” is officially a word now? Don’t believe me? Welp, you’re just gonna have to look it up, then.
3. I got my English degree from Hampton University in Hampton, Virginia, and my Juris Doctor degree from Columbia Law School in New York City. Like I said, I’m nerdy. And again, my name was Jennifer Westbrook back then, if you're punching me into the googler, checking credentials and stuff, 'cuz apparently people are out here faking degrees now. Sheesh.
4. I hate beets. I don't care how you try to doctor them up. They’re still disgusting to me. Kinda like how some people think cilantro tastes like soap—that's how I feel about beets, k? But I love cilantro, though. Pile it on.
5. I can’t watch scary movies. They give me horrible nightmares. If I watch one, I have to stay up all night because there's no way I'm going to sleep. But somehow, I can binge-watch Stranger Things without a problem. So go figure.
Still reading? Ok then, tap that button below and let’s connect! I’d love to chat about how we can fix the bottlenecks in your business.
Talk with you soon,
Jennifer