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Hey there, I’m Jennifer!
Most growth-minded business owners want to refine their message to match their brand’s reputation—but they don’t have time to do it themselves.
I work with high-performing coaches, consultants and speakers to create website words that convert so their businesses keep growing.
If your audience wants to create a clear message that transforms their online presence and positions them to take their business to the next level—guess what?
I'd love to come and share with them!
Before becoming an online business owner, I was a law firm partner in Washington, D.C., advising clients on mergers and trade practices.
Now, as a conversion copywriter, I combine my unique experiences as a Christ-centered woman, attorney, person of color and business owner to create strategic copy for my amazing clients.
By leveraging the power of words and optimized websites, I empower business owners to operate in their genius zone so they can show up in the marketplace and fulfill their call to serve the people who need them right now.
Topics I can talk about all day if you don't stop me...
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Copywriting: Non-sleazy, non-salesy copywriting that positions you as the go-to expert
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Website Design: Strategic web design that makes your brand stand out online
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Systems Design: Seamless systems design for coaches, consultants and speakers
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Christian Business: Running a faith-driven online business that aligns with clients’ needs
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Women & Business: Women of Color in Business; Women Transitioning from Corporate America/ Legal Profession to Entrepreneurship
Links to my freebies...
Copywriting Guide
How to Write a Homepage that Gets You Hired is a 12-page guide that shows you how to write words for your website to showcase your expertise so you can get hired by your best-fit clients!
Blog
The Wordie Blog is where I wax poetic about everything I wish everyone knew about business and writing so they can stop feeling frustrated and overwhelmed and start feeling focused and empowered!
A few questions I can answer...
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What is copywriting, and what can it do for my business?
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If I can't hire a copywriter yet, how do I write words that get people to take action?
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How do I know when to upgrade my website copywriting?
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Besides my website, where else in my business should I use copywriting?
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What should I look for when choosing a copywriter?
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What pages and sections does my website need?
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What should I say on my website’s homepage – a little bit or a lot?
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How do I write a good “About” page?
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If I want to DIY my website, how do I do it—even if I’m not good with words?
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What are the must-have systems and processes for coaches, consultants and speakers?
...and there's more where that came from, of course!
Short Bio (for Podcasts)
Jennifer Westbrook is a former Washington, D.C. law firm partner turned conversion copywriter. She equips her clients to keep growing their dream businesses by harnessing the power of compelling words on strategically-designed websites. A Christ-centered woman of color, Jennifer believes every business owner should have access to the opportunities and resources they need to build a thriving business.
