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Conversion Copywriting

for coaches, consultants and speakers  who need a message that connects and converts

Computer keyboard, mouse, blue notebook, ink pen and rose, Image by Laura Olsen

Question for you...

Have you been working way too hard to reach next-level clients and sales, even though you've got plenty of street cred and proven results you know your audience is looking for? 

Do you have a website that’s just sitting out there lonely in cyberspace, looking like a shell of your former self instead of a mirror image reflecting who you are today?  

Or maybe you're ready to launch an incredible offer but have no idea how to write the words that'll make it irresistible to your best-fit clients and move them to jump right on it. ​

If that sounds like you, it's time to uplevel your copywriting!

Business & Ideal Client Deep Dive

So you'll have strategic copy that aligns with your business and client needs

Voice of Customer Research

So your copy connects with and converts your best-fit customers

Conversion-Focused Copy

So your message drives prospects to the action you want them to take

Design-Ready Wireframe

So your copy + design work together to optimize your message's impact

Duane Cashin of Cashin Sales

I thought all I needed was someone to finish a website that another designer had started.

But Jennifer showed me I was missing a clear message and a conversion-focused website design that will show potential clients what I offer and how I can help them take their companies to the next level.

Jennifer did a fantastic job of writing my copy. I appreciate that Jennifer takes a strategic approach to her projects that factors in who I am, my vision for my company, and what my clients truly need.

- Duane Cashin, Sales Consultant at Cashin Sales

My Process is Simple:

  • Strategy Workshop 

  • Copy Review Meetings

  • Fine-tuning all along the way

  • Training, documentation + next steps

Computer keyboard and mouse, notebook with gold pen, yellow roses, white tray of gold paper clips

Here’s how it works:

Person typing on laptop with coffee and cell phone

1. Book a discovery call

We’ll hop on a call, and you’ll tell me all about your business and what your needs are right now. Then, I’ll share how we can work together so you can reach those goals.

Smiling woman holding payment card and laptop

2. Choose your package and pay
your deposit

You’ll have your choice of several packages, including done-for-you options where I handle everything, or done-with-you options where you put in a little more elbow grease and use my resources and support to help pull it all together. 

Smiling woman at her laptop holding a cup of coffee

3. We get started on your

Once we lock in your start date, we’ll get going! Between our deep dives, copy review meetings and fine-tuning all along the way, my collaborative process assures that you’ll get exactly what you want. And I’ll leave you with training, documentation and next steps for optimal results.

Photo of Morgan Graves

Jennifer helped me to refine my first workbook for publication. She also created a bio and podcast pitches for marketing. I have already received responses from the items she developed. She really took it to the next level in ways that I know for sure I could not have done by myself. 


I loved how organized she was, making it easy to put all the pieces together. It was great having her as an accountability partner. She ensured we stayed on our timeline with much patience. She made me think about my business in terms that I haven't before.

- Morgan Graves, Therapist at Royal Phoenix Life Services

Photo of Wendy Greeson

It turned out so much better than I could have ever thought. I just didn't have the vision.


We took the time—and I'm so glad that we did—because my initial thought was, “Let's just get it done.” Jen really helped to facilitate the whole process. It required that I sit and really think about how to articulate the work that I do and the value that I add, but I haven't truly been able to translate it into words in a way that I felt was a really compelling story. I have that now.


I have a compelling story both in writing and to share with others in conversation. I am really proud of my website.

- Wendy Greeson, Leadership Coach at Amplify Your Talent

Photo of Leticia Smith

Jennifer really knocked it out of the park with my bios, ‘About’ pages and websites. 


While Jen definitely listened to what I wanted and my vision based on who I am, I relied on her for her expertise in the process. She delivered her advice but made sure to tailor it to me personally rather than a cookie-cutter approach.


Jennifer also made sure we stuck to the schedule we created at the beginning of the process to ensure we finished the project on time by conducting regular check-ins. I have now hired Jen for several projects and will definitely be continuing to use her services. I highly recommend Jennifer. 

- Leticia C. Smith, Realtor® at Legacy Homes & Lifestyles with Leticia Smith of Keller Williams Flagship of Maryland

Need a website audit or something a little different? I’ve got just the thing for you!

Copy Commentary

Video-recorded website copy feedback to make your message more customer-focused

Website Audit

Targeted website review + step-by-step plan to optimize your copy and design 

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