Does any of this sound like you?
You’re so booked and busy that you haven’t had time to refine your brand message
You’ve been writing website words and offers yourself, and it’s been working okay, but now that you’ve refined your vision, you need to translate it into a clarified message
You’re ready to book more top-tier clients who understand the value of what you do without questioning whether you can deliver, but you don’t know how to say all that without coming across as a pushy, salesy jerk
If so, you’re in the right place!
You’re so busy putting out fires all day that you get distracted and never have enough time to focus on what you need to do to keep your business growing
You want your business to sound like the next-level version of who you are
You’re a leader who stands out from the crowd, and you’re passionate about using your gifts to serve and impact the people who need you.
You’ve reached an impressive level of success, but you see more possibilities in front of you. And you want to get everything aligned in your business so you can show your dream clients all the amazingness you offer.
And you wish you had a brand message that made you look the part and presented you as the number one go-to expert in your space.
The only problem is…
Your business doesn't represent you well enough to win more top-notch clients who will pay you the money you want consistently
You want to improve and refine everything, but you’re unsure of what to do and how to do it (and how to find time to get it done)
Taking the DIY route got you started, but now it has your business sounding a little janky and amateurish—even though that’s not who you really are—and it’s keeping you from reaching your next level of greatness
You wish someone would just give you a blueprint to make your business reflect the exciting vision running around in your head.
And that would help you confidently pitch yourself and share your expertise with dream clients—without worrying that when they make their way to your website, they’ll change their mind about booking you because what they see doesn’t match up to the cost of your high-value services.
Imagine if you had a business that represented you the right way, complete with a website that delivered compelling words to inspire your audience into action.
What will it feel like when you don’t have to waste the day messing around with your website copy, trying to make it “perfect” (whatever that means)? Instead, you spend your days doing the work you love.
Think of how it will feel when you have so much clarity and control that you stop feeling like you don’t have what it takes to justify your rates.
Imagine what your days will be like when you finally bid farewell to overwhelm.
What will be possible for you when you can focus your energy only on things in your genius zone?
Here’s how we can work together:
(Jennifer) delivered exactly what I wanted, and even everything I didn’t know I wanted. She has an incredible ability to take even fragmented ideas and make them come to life.
She is so talented at what she does and I will recommend her to anyone who wants help making a beautiful website. Amazingly, I received an inquiry THE DAY AFTER my site went live!
- Zach Leezer, Therapist at Unbroken Therapy
Before We Work Together
You’re indecisive about which investments will get you the best ROI and help you scale up your business strategically and sustainably.
You’re overwhelmed by the mountain of tasks on your to-do list that never get “check marked” because you feel like there just aren’t enough hours in the day.
Your brand message sounds pretty basic and DIY-ish because, well, you DIYed it, and now you've lost confidence and hesitate to share it with potential clients.
Your message isn’t getting heard by top-tier clients, even though you feel like you’re shouting from the mountaintop and social media posting until your thumbs are numb, trying to get them to listen.
You’re ready to reach new revenue goals, but you’re wondering if it’s possible to achieve what you feel led to do.
After We Work Together
You’re confident that you’re making the right business decisions, and everything’s set up to run smoothly so you have more time to flow in your genius zone.
You’re focused on doing the most important things you love while everything else in the background runs on autopilot.
You’ve got a sophisticated and refined brand that makes you proud, impresses potential clients, and excites them to work with you.
You’ve got a clear and compelling message that lands more of your dream clients who value your expertise and happily pay you for it.
You’re making more sales with less stress, so you can continue enjoying the fruit of financial freedom while reclaiming your time.
I thought all I needed was someone to finish a website that another designer had started.
But Jennifer showed me I was missing a clear message and a conversion-focused website design that will show potential clients what I offer and how I can help them take their companies to the next level.
Jennifer did a fantastic job of writing my copy. I appreciate that Jennifer takes a strategic approach to her projects that factors in who I am, my vision for my company, and what my clients truly need.
- Duane Cashin, Sales Consultant at Cashin Sales
When you work with me, you’ll…
Stick to your launch or (re-launch) date because I’ll handle the timeline for you and make sure your project stays on track
Get the support you need to stay focused and totally dialed in to what you do best
Showcase your brand and confidently put yourself out there so you can connect with people who’ve been waiting for someone just like you (without feeling pushy, sleazy or salesy)
Generate more revenue and make a bigger impact where you know you’re called to serve
Use your up-leveled revenue to invest more resources into yourself and your business
Rediscover what “spare time” looks and feels like, and start using it to do things you’ve put off far too long so you can find more joy in your work and everyday life
Take giant leaps toward advancing your mission in a way that feels authentic and intuitive
Create the space and opportunity to scale your business to the next level
Jennifer really knocked it out of the park with my bios, ‘About’ pages and websites.
While Jen definitely listened to what I wanted and my vision based on who I am, I relied on her for her expertise in the process. She delivered her advice but made sure to tailor it to me personally rather than a cookie-cutter approach.
Jennifer also made sure we stuck to the schedule we created at the beginning of the process to ensure we finished the project on time by conducting regular check-ins. I have now hired Jen for several projects and will definitely be continuing to use her services. I highly recommend Jennifer.
- Leticia C. Smith, Realtor® at Legacy Homes & Lifestyles with Leticia Smith of Keller Williams Flagship of Maryland
Here’s how it works:
1. Book a discovery call
We’ll hop on a call, and you’ll tell me all about your business and what your needs are right now. Then, I’ll share how we can work together so you can reach those goals.
2. Choose your package and pay
You’ll have your choice of several packages, including done-for-you options where I handle everything, or done-with-you options where you put in a little more elbow grease and use my resources and support to help pull it all together.
3. We get started on your
Once we lock in your start date, we’ll get going! Between our deep dives, copy review meetings and fine-tuning all along the way, my collaborative process assures that you’ll get exactly what you want. And I’ll leave you with training, documentation and next steps for optimal results.
Questions my clients ask before hiring me
What’s your process?My process is simple: we start the project with a strategy workshop which is a deep dive into your business and your goals for the project; then we have copy review meetings to fine-tune the copy all along the way; I share training and documentation on how to implement everything; I guide you on next steps, and you launch! When you book a discovery call with me, I'll walk you through my entire process in detail so you can feel confident about getting what you want.
How do revisions work?We’ll schedule copy review meetings that will take place throughout your project, which is your opportunity to share feedback so I can make the revisions you request. I’ll let you know if any of your requests are outside the scope of your original project and give you the choice of moving forward with out-of-scope revisions or not (meaning I won’t just do them and bill you for them without your approval!). Now, keep in mind our goal is excellence, not perfection. My clients who get the best results are the ones who keep their eyes on the big picture. They trust my expertise and guidance on when to “put the pencil down” so that we’re not making endless, nitpicky revisions that keep us from finishing the project and launching on time!
How long will this project take?My projects operate on a clear timeline so you can launch on time! The length of that timeline will depend on the needs you articulate to me and the package you select based on those needs. Once you choose your package, our timeline will be set, and we’ll stick to it easily. And that means your project won’t drag on for months longer than you’d expect.
Will you advise me on how to fit the copy into my website layout?I’ll show you how to create a website design that supports and optimizes the copy I’ll write for you. I’ll create a wireframe, a mockup showing you exactly how and where to position the copy on your site and where to place your graphics and other design elements. You can give the wireframe to your web designer so they can use it as a guide to design or redesign your website.
How do you prefer we communicate?I prefer to communicate by email, except when we have meetings on a videoconference system like Zoom. I also ask that you do not send text messages to me because things can get lost in the shuffle that way, and I want to make sure I don’t miss any important information from you that I’ll need so we can keep your project running smoothly.
What time zone are you in?My time zone is Eastern Daylight Time.
What do projects typically cost?Project costs typically vary depending on your needs, and I offer options for every support level. When we have a consultation, I can walk you through your options.
What are your payment terms?I require a deposit to reserve a spot on my project schedule, and then we'll meet milestones during the project before you're invoiced for the next part, just like building a house! I require the balance to be paid in full before my one-day intensives (where you’ve booked me for a specific day), but I do not require the entire balance of a long-term project upfront.
What if I need help after the project is over?I can offer you some options for hiring me to do more work after the project ends. Options include a custom project, a one-day intensive, or something else, depending on the scope of your request.
It turned out so much better than I could have ever thought. I just didn't have the vision.
We took the time—and I'm so glad that we did—because my initial thought was, “Let's just get it done.” Jen really helped to facilitate the whole process. It required that I sit and really think about how to articulate the work that I do and the value that I add, but I haven't truly been able to translate it into words in a way that I felt was a really compelling story. I have that now.
I have a compelling story both in writing and to share with others in conversation. I am really proud of my website.
- Wendy Greeson, Leadership Coach at Amplify Your Talent
This is for you if…
You’ve already achieved success in your business and have plenty of clients and a comfortable level of revenue.
You’re passionate about your mission and won’t be satisfied unless you fulfill your calling and heart’s desire to serve the people who need you.
You’re clear on your ideal clients and have results proving that what you do transforms people’s lives.
You’re totally ready to keep showing up for yourself and your business, and you’ll commit to prioritizing collaborating with me on your project.
You understand the value of researching and gathering data, analyzing it, and using it to make sound business decisions, especially when writing website copy.
You want sustainable, long-term strategies to keep your business growing, and you’re committed to taking diligent action so you can get lasting results.
You’re pursuing excellence in your business—not perfection—and you’re ready to move in the direction of your big goals.
This is not for you if…
You haven’t started your business yet, or you’ve started, but your revenue isn’t enough to sustain your business and personal expenses.
You’re lukewarm about your business and can either take it or leave it right now because you have other stuff going on that’s a higher priority.
Your business is so new that you don’t have clarity on your ideal clients and what you can offer them just yet, and you don’t have proven results.
You’re so busy that you have zero time to meet with me (virtually) about once a week to fine-tune your project, and you’re not willing to make temporary adjustments to your schedule to work with me.
You don’t want to be bothered with research and data, and you’d rather make business decisions based on what you think, how you feel, or bad experiences you had in the past.
You’re looking for get-rich-quick business tactics that work overnight and don’t require your time, attention and diligence.
You’re so laser-focused on every single tiny little microscopic detail that you struggle to see the big picture, so “analysis paralysis” keeps you stuck and stops you from taking action.
It was truly an amazing experience working with Jennifer....She even helped me to focus on my true core passion for my business. And in the end... She created an amazing website for me to display my brand and grow my business to a multi-million dollar business one day. Yes...it’s that GOOD!
- Carissa Clarke, Realtor® and Owner of CCPMF Property Management Firm
Hey there, I’m Jennifer.
Most growth-minded business owners want to refine their message to match their brand’s reputation—but they don’t have time to do it themselves.
I work with high-performing coaches, consultants and speakers to create website words that convert so their businesses keep growing.
If you value trading wasted time, sapped energy and head-scratching frustration in exchange for consistent sales at the rates you want, a business you love and more time for your highest priorities—guess what?
That’s what you’ll get when we work together.
You can do this even if you’re…
Overwhelmed by all the options
I’m not a fan of chasing shiny objects! I’m all about using proven, research-based copywriting methods that actually make sense so you can make dollars.
I’ve tried all the things so you don’t have to. And that means I know what works, so I can give you the best solutions that meet your needs.
Burned by past failures
Whether you’ve made choices in the past that created chaos in your business or had a bad experience working with a copywriter, today’s a new day.
And history doesn’t have to repeat itself because when you work with me, I’ll take you by the (virtual) hand and make sure you get what you need to move your business forward.
At this point, I’ve given you all the information I have to help you decide if working together is the right next step for you.
If you’re still on the fence, just send me an email at email@example.com and let me know what’s holding you back. And I’ll tell you if I think we’re a good fit or not because the truth is—my services aren’t right for everyone. And that’s totally ok.
I can’t wait to help you uplevel your business!