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So, What is Copywriting, and Do I Really Need it for My Small Business?

So, What is Copywriting, and Do I Really Need it for My Small Business

If you’re a small business owner, you’ve probably heard about copywriting, but maybe you’ve been afraid to ask, “So, what is it, exactly?”

The simple definition is this:

Copywriting is writing the words you use to promote what you do and sell your offers.

And "sell" can mean different things. For example, you might want to offer a product or service, build a community to support your ministry or non-profit or promote yourself as a speaker.

You're "selling" what you want your audience to do: purchase something, book your services, join an email list, sign up for a course, or donate to your cause.

Copywriting is about the words you use everywhere you share your offer to connect with your audience's goals and deepest desires so they'll take the next step you want them to take.

Working with a copywriter takes the guesswork out of the writing process so you can focus on doing other things—the things only you can do—to keep your business moving forward.

Now, you could go it alone. But then you'd have to spend time figuring out how to figure it out. And who has time for that?

Not you, because you know your precious time is best spent on the biz tasks smack dab in the middle of your genius zone.

And you're ready to team up with a pro to craft a message that converts for you—so you can focus on delivering what your clients need.

That's where a copywriter comes in.

A copywriter writes the words you need to create a compelling copy that sells for your

  • Website

  • Landing pages

  • Social media

  • Opt-ins

  • Sales pages

  • Speaker bios

  • Podcast pitches

And that’s just a short list of areas where a copywriter can help your business. And once you’re armed with conversion-focused copy, you’ll have a powerful message that stops your dream clients from scrolling past your stuff so they can start:

  • ​Seeing you as the number-one, go-to expert in your space

  • Filling up their virtual carts with your products and services

  • Booking you to speak on dream stages and platforms

  • Partnering with you as engaged collaborators and community members

Sound like a dream come true? Let's make it a reality.

Book a quick call with me. We'll chat about how we can work together to take your business to the next level.

by Jennifer Westbrook | JenWestWriting



Jennifer and Neon Pothos

hi, I'm Jennifer!

If you want to learn how to become a better writer, build an amazing website + create more freedom and impact in your business, you're in the right place! 


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