So, What is Copywriting, and Do I Really Need it for My Small Business?

Jennifer Westbrook
Jul 18, 2023
2 min read

If you’re a small business owner, you’ve probably heard about copywriting, but maybe you’ve been afraid to ask, “So, what is it, exactly?”

The simple definition is this:

Copywriting is writing the words you use to promote what you do and sell your offers.

And "sell" can mean different things. For example, you might want to offer a product or service, build a community to support your ministry or non-profit or promote yourself as a speaker.

You're "selling" what you want your audience to do: purchase something, book your services, join an email list, sign up for a course, or donate to your cause.

Copywriting is about the words you use everywhere you share your offer to connect with your audience's goals and deepest desires so they'll take the next step you want them to take.

Working with a copywriter takes the guesswork out of the writing process so you can focus on doing other things—the things only you can do—to keep your business moving forward.

Now, you could go it alone. But then you'd have to spend time figuring out how to figure it out. And who has time for that?

Not you, because you know your precious time is best spent on the biz tasks smack dab in the middle of your genius zone.

And you're ready to team up with a pro to craft a message that converts for you—so you can focus on delivering what your clients need.

That's where a copywriter comes in.

A copywriter writes the words you need to create a compelling copy that sells for your

Website
Landing pages
Social media
Opt-ins
Sales pages
Speaker bios
Podcast pitches

And that’s just a short list of areas where a copywriter can help your business. And once you’re armed with conversion-focused copy, you’ll have a powerful message that stops your dream clients from scrolling past your stuff so they can start: